Man wearing reflective sports sunglasses and a white athletic jersey with black and gray stripes, looking to the side, against a plain white background.

jan

Jan Frodeno sitting on a bench, preparing for a keynote speech
Black and white image of a Jan Frodeno in an aero Oakley helmet and Ryzon racing suit riding a Canyon bicycle along a flat, open landscape.

frodeno

Olympic Gold Medallist; 3x IRONMAN World Champion; and now FrodGoing Podcast Host

Jan Frodeno smiling and leaning forward, wearing a white race suits with sponsor logos, a black headband with a Mercedes logo, and sunglasses on his head. In the background, there is a blurred banner with logos and a clear sky.

Olympic Gold Medal, Beijing 2008

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3x IRONMAN World Champion (2015, 2016, 2019)

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2x IRONMAN 70.3 World Champion (2015, 2018)

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World Champion, Mixed Relay (Hamburg 2013)

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First and only athlete to win both Olympic Gold and IRONMAN World Championship

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World Records (Roth 2016 & TriBattle 2021)

Olympic Gold Medal, Beijing 2008 — 3x IRONMAN World Champion (2015, 2016, 2019) — 2x IRONMAN 70.3 World Champion (2015, 2018) — World Champion, Mixed Relay (Hamburg 2013) — First and only athlete to win both Olympic Gold and IRONMAN World Championship — World Records (Roth 2016 & TriBattle 2021)

Coming from a non-sporting family, I built a 23-year career as a professional triathlete. Olympic gold in Beijing. Three-time IRONMAN World Champion. The only athlete to win both. Every finish line taught me the same lesson: the performance that matters most is the one nobody sees.

I grew up in Cape Town and moved back to Europe to chase this dream. I experienced every high and low the sport could throw at me. I met my wife Emma – also an Olympic champion in 2008 – through the sport that dictated our lives for decades. We now have two kids.

I retired at the end of 2023, but the questions about performance, resilience, and what comes next are just getting started.

Black and white photo of Jan Frodeno wearing headphones sitting at a table with a microphone, looking down with a smile.

A NEW PODCAST HOSTED BY JAN FRODENO

Frodeno Going Menal brings together athletes, artists and entrepreneurs to translate the realities of elite performance into practical lessons for life in business, creativity and beyond sport.

Jan Frodeno lies on the ground with his hands clasping his knee in the 2019 Kona Ironman World Championships

“I’m made up of all the days you don’t see, not just the one you do.”

Jan Frodeno stands on a rural road, looking at his watch, with a mountainous landscape in the background, in black and white.
Jan Frodeno in aerodynamic position wearing a white helmet and jersey, riding in a wind tunnel.
Jan Frodeno celebrates crossing the finish line at the 2008 Olympics in Peking, holding the German flag aloft with joy.
Jan Frodeno on the Queen K highway in Kona in an aerodynamic position riding a black Canyon time trial bike.

“Losing starts at second place. As harsh as that reality may be, it really is true for sport.”

Jan Frodeno crossing the finish line, smiling and raising arms with a medal, crowd cheering, flags, and event branding for the VEGA Ironman World Championship in Hawaii.
Jan Frodeno running on a track, with his shadow cast on the ground. The photo is taken from an overhead perspective and is in black and white.
Jan Frodeno wearing a wreath of leaves, sunglasses, and a white headband, celebrating on a podium with a medal around his neck at the Ironman World Championship in Hawaii.
Jan Frodeno entering the water during a race, wearing a black wetsuit, green swim cap, and goggles, with a crowd and buildings in the background.
Jan Frodeno hugging his manager Felix Rudiger with a laurel wreath and a flower arrangement after a competition at the Ironman World Championship, with a crowd of spectators taking photos and cheering in the background.

“Success is why people know who I am. Defeat is why I managed to be successful. Defeat has always been painful for me, enough to rethink and question what I was doing, allowing me to adjust my course”

— Jan Frodeno